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The Art of YouTube
Press Record, Forgive the Ghost, Tell the Story
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CURIOSITIES
Found & Fascinating
CRAFT AND SPIRIT
THE ART OF YOUTUBE

My Friend
A few years ago a decision was made. I put a few thousands of dollars onto a credit card to buy a very good camera. The Sony A7sIII. I was using my fatherās old Sony HD camera and it felt time for an upgrade.
My reasoning was if I bought this camera I would learn everything about it, thus revealing a new line of work for myself. A new line of work that is steadily growing, and booming, and, hey, still is. My plan was to buy the camera and quickly break even, but thatās not usually how things go.
I learned a lot, I shot a lot, and I made some YouTube videos too, but I wasnāt seeing the improvements (or rather, refused to see them) that I needed to prove to myself that I was making progress. I failed in a few ways:
I had a list of my favorite creators to pull from. Visions of quality were not hard to find, and my work was not turning out like that.
I went hard and fast and created an immense amount of pressure to succeed without any evidence of what this filmmaking and photography craft would actually take.
I put everything on a credit card.
I did break even on the purchase eventually. Not without itās interest accumulated after years of wading through a vast ocean of knowledge and how-toās.
Less and less I filmed, more and more I let the camera and my skills collect dust. The camera started to become a symbol of all the debt that I had to my name, along with the guilt that I had for not using it enough.
Until I got sick of one too many days passing me by not touching this incredible tool. Getting sick of the power it had over me, but not the tool itself, the emotions around it. In more ways than one, and not as simply, I kinda told myself to āget over it.ā
THE GOOD PART
I think what really pushed me over the edge was that I created this condition on myself that the reason I couldnāt use the camera was because I didnāt have the material. So I wrote, and I wrote a lot, and then⦠I had a lot of material. Seriously, letās look at stats:
125+ public newsletters
100+ posts in the insta archive from when I was hardcore posting to social media back in the day (any of yaāll remember that?)
Hundreds of millions of words in private documents that I write for myself. My morning pages that Iāve been doing for 9 years now.
3 short films written out.
1 feature length film fully written out.
More ideas in the boot.
And a thought occurred to me⦠maybe I had enough material. And maybe that wasnāt all that was scaring me. I think the true fear is putting myself out there. I can hide behind words on my newsletter, but my face will appear on camera, and I think that scares me.
Iāve worked it down to the fear of failing, but thatās another newsletter to come.
My tactic!?:
Be friends with the camera.
I vowed to change how I felt about this tool. I started to bring this camera with me every where I went. I left it on my desk while I worked, I took it home, and I kept it in my bag. I started to carry it in my hands more, and I greeted it every time I saw it. I changed the concept of this camera, I changed the circumstance around this camera, and I made it a friend of mine. No object should ever have the power it had on me. No tool should ever carry the weight that I let it have.
I did this for quite awhile without shooting anything. Then finally, I shot something. The smallest of somethings. A video I decided I would never show anyone. A secret and small proof of concept to myself that told meāthat showed me, āIām ready now.ā I felt ready because I couldnāt help but want to show people. So⦠I lied⦠I showed a few friends, but that was it. Then I laid the video to rest.
So with this re-found desire, with the learnings of my past mistakes. I shot a new video, for the public, for you, today. To begin this journey once again of telling stories on this platform and through this medium.
My goal is to tell the story. Iām acting as if my YouTube page is my sketchpad. Though the video concepts may change, my goal is to continue to develop the ability to put language to the lessons that Iām learning, the ideas that are held close to my heart and soul and mind. My goal is to give you something that entertains, inspires, and/or educates you toward a creative and spirit filled life. I wish only to give you something wonderful, and Iāll do my best to do so.
CRAFT AND SPIRIT
CRAFT AND SPIRIT
The Work
If your creative practice feels stuck in second gearāor youāre simply craving a steadier, deeper way to workāIāve got space on the calendar for 1-on-1 sessions.
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First session is on me: book a free 30-minute call to see if the fit feels right.
Keep rolling after that? Follow-ups are $60 for 90 minutes.
Much love today and every day,
Matt Piper š
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